How To Use Contingency Planning To Future-Proof Your Event Strategy


Listen NEW! Read the article Event organizers live in the future, constantly imagining how they can make their event dreams a reality. The future is unpredictable and can threaten event organizers’ goals to provide a flawless experience. Events teams simply cannot control all variables that could affect events. Teams must be equipped with the necessary … Read more

How To Market Your Agency During A Recession


Listen NEW! Read the article Businesses try to cut costs whenever they are in a recession. This often leads to the closure of their digital marketing agency. This is combined with potential clients being more cautious about their finances, and it can be a difficult time for agencies. This seemingly win-lose situation leads to the … Read more

ChatGPT Is Everywhere. Here


Listen NEW! Read the article OpenAI’s ChatGPT has unleashed an unprecedented wave of fear and excitement in marketing and public relations circles due to its astonishingly advanced language capabilities. ChatGPT is able to create well-structured and natural-sounding written output within seconds. It’s also completely free, at least for the moment. This means that time-strapped marketing … Read more

To Boost Your Social Life, Go to Bed—No, Seriously


Good sleep is the enemy of a socially active life. You can spend more time sleeping than you do socialize. It would be obvious that those who sleep in the most are less socially active. As it turns out, socializing and sleep are best friends. The better you are at sleeping, the more likely you … Read more

Measuring Wellbeing Inequalities And Progress In Reducing Them


The publication of the World Happiness Report The launch of Life is cut shortHealth Equals launched a public awareness campaign called ‘Health Equals: Inequalities in the Public Eye’ to bring them into the forefront of national conversations and international discussions. We can examine differences in well-being between and within different social groups using measures of … Read more