As a business owner, you probably want to get your press release out as quickly as possible. But is that the best way to do it? When it comes to press releases, length definitely matters. PR Daily says the average press release is just over 1,000 words long. That’s not much when considering how much information can be packed into such a short document. Going shorter might be your best bet if you’re trying to get attention from the media. And if you don’t have all that much information to share, breaking it into multiple shorter pieces will also work well. Make sure everything in your press release is relevant and valuable to your readers. Otherwise, they may just ignore it altogether.
Your press release should be between one and two pages long, but it’s best to err on the shorter side. A good rule of thumb is to keep your release under 1,500 words. This will give journalists plenty of information without feeling weighed down by word count restrictions. Additionally, try to keep your release as structured and organized as possible so that it’s easy for reporters to read and follow.
When crafting your release, focus on key points you want journalists to know about your company or product. Be specific about what you’re offering customers and how it will benefit them. You also want to be sure to highlight any achievements or milestones that your company has reached recently. And finally, don’t forget to include a contact name and email address for reporters who have questions about your release.
Overall, a well-written press release will provide journalists with all the information they need to write a real story about your company or product. Keep this in mind when writing yours, and you’ll be sure to impress potential clients and reporters alike!
What Is A Press Release?
A press release is a formal document announcing new information or involving a person or organization in the media. The length of a press release can vary but is typically around one to two pages. It is essential to keep the content of your press release concise and organized so that it is easy for journalists to read and understand. Keep in mind that a press release should not include any confidential information.
When preparing your press release, be sure to include the following:
- The name of the person or organization releasing the information
- A brief description of what was announced
- When and where will the information be available
- A list of reporters who can be contacted for further questions
- Any images or videos associated with the announcement
How To Write A Press Release
When writing a press release, it’s essential to keep in mind specific guidelines that need to be followed.
- The length of your release should be no more than one page and should include the following:
- The headline
- Your company’s name and contact information
- A brief overview of what your product or service is and why people should care
- The date of the news event or release
- Finally, required boilerplate information such as “For further information, please contact [insert company name].”
What Should Be The Length Of My Press Release?
The length of your press release will largely depend on the topic and angle of your story. Most releases are around two to three pages but can range up to six or seven.
Press releases should be clear, concise, and easy to read. Ensure all key points are included in the first few sentences and use exciting, believable, and active language. Avoid using jargon or overly technical language; a general audience will not be able to understand it.
Release length also depends on the media outlet you’re releasing it to. Some publications will only accept shorter releases, while others may require long ones. Try to get input from your target media outlet before submitting a release, so you know what they prefer.
In general, try not to send too many press releases at once – instead, focus on sending 1-2 releases per month that are tailored perfectly for the specific outlets you want to reach. This will help you build relationships with those media outlets, resulting in more favorable coverage for your company or product.
Include Only The Most Important Details
When releasing information through the press, it’s essential to keep in mind that reporters are typically looking for short, concise statements with key details clearly communicated. A good rule of thumb is to aim for a release length between 150 and 300 words. However, there are many factors to consider when crafting a statement, so please consult your PR team or an experienced journalist for more advice.
Keep in mind that brevity is not always the best policy – if your release contains too much information that is unrelated to the story at hand, reporters may find it difficult to parse and will be less likely to cover your news. Additionally, excessive detail may allow competitors to attack you by exposing disorganization or deception on your part.
Ultimately, it’s essential to understand what reporters are looking for when trying to cover new information and tailor your release accordingly. If you follow these guidelines, you’re likely to produce a statement that is both informative and exciting – qualities that will make it more likely that reporters will choose to cover your story.
Keep the elaborate descriptions out of your press releases.
When preparing a press release, it’s essential to keep the text concise. The average reader will glance at a release and move on, so keep your writing to no more than 1,500 words. This means eliminating details that aren’t essential to understanding the news and what you have to say.
It’s also helpful to use headings to make the release easier to read. An excellent way to start is by listing the main points of your story first, followed by a brief description of each. Avoid using jargon or using large paragraphs that can span multiple lines.
Finally, remember that press releases are meant for distribution – not for decoration or filler material. Keep the copy short and sweet, so journalists have room to focus on what’s important: your story!
Bullet points and short paragraphs are your friends.
- Keep your press release to around 250 words.
- Use bullet points to keep your points concise and organized.
- Make sure all critical information is included in your release without leaving out any details.
- Punctuate your sentences with strong verbs to create impact.
- Be sure to use active language that excites reporters and makes them want to read on.
Stop with the fluff.
- When preparing your press release, keep in mind the following:
- Your release should be no longer than one page in length.
- Header and lead paragraph should be no more than one sentence each.
- Body should be well-organized and concise.
- Include contact information at the end of your release.