Press releases are an excellent way for people to learn about your event. Writing a press release for an event can seem daunting, especially if it’s your first time.
This blog post will show you how I create a press release for an event. It includes six best practices, examples, fill-in-the-blank templates, and an infographic.
What Is A Press Release?
Press releases are also used to attract the attention of journalists or media, who might write about it in their publications.
Please keep it simple and short.
It is essential to keep a press release short and sweet. Journalists will find it easier to understand and write about this press release. One A4 page should contain 300-400 words. Ensure you include breaks between paragraphs to make your press release easy to read.
Know your target audience.
Identifying your target audience before creating a press release for an event is crucial. You can look at the event’s date, place, and topic. Once you know who will attend the event, you can start to write your press release.
The press release may use the most recent technology if the event occurs at a convention center and is focused on technology. The press release could also mention the importance of science and technology to students if the event takes place at school.
Include visuals
Photos can make your press release stand out. Consider using pictures to illustrate your points when preparing your press release. You could include photos of speakers, organizers, or the venue.
What Types Of Press Releases Are There?
There are many types of press releases. Here are seven of the most popular styles.
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Press Release – Product Launch
- Award-Winning Press Release
- Press Release from Charity Initiatives
- Press Release: New Partnerships and Acquisitions
- Internal Employee, Staff, or Executive Press Release
- Press Release: New Product Updates
- Press Release Announcement for Event Announcement
6 Essential Elements To Creating A Press Release
Follow these steps to learn how you can write a press release about an event.
1. Headline
To grab your reader’s readers attention, create a catchy headline. The Headline that grabs attention should be concise, clear, and not exceed 110 characters. Your Headline should include the most exciting or original thing about the event. It will make it newsworthy and exciting.
Avoid using clickbait and exaggerated, misleading headlines. You will lose credibility with journalists and make potential attendees less interested in you.
2. Date and Lead
Your lead’s goal is to pique a journalist’s curiosity but not reveal all details.
The date and place of the event should be included (e.g., Melbourne, Australia, November 9, 2022). Next, write a paragraph answering the five W questions.
- What’s the purpose of the press release?
- Who are the speakers and organizers?
- Where and when is it happening?
- What is the significance of this event?
Your lead should be short and engaging, so journalists are interested in learning more.
3. Body
Your body content should contain all the information necessary for journalists and readers interested in attending the event.
Including essential information in your body content (such as expanded versions of the five W questions, who, what? why? when, and where).
Also, you want people to be excited about your event. Explain why you invite them and what they can expect from the event.
What are the fascinating aspects of your event? What makes your event stand out among other events in the industry? Are there any notable speakers? Are you the first to hold it? Is it an annual event?
4. Include Quotes
Your press release will be more credible and exciting if it includes quotes that offer a human perspective. If possible, include an excerpt from the organizer or the main speaker. You could have a section about the importance of this event, the reasons it was put on, or the benefits attendees will get from attending.
5. Boilerplate
Your press release should have done well in capturing the attention of journalists and sparked their interest. They will likely want to know more about you. It is your business card. It is the place where you include information about yourself and your company.
6. Contact Information
Your contact information is necessary for reporters to be able to reach you in case they have any questions or need more information about your event. Your press release will not be noticed if you don’t include your contact information.
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Event Press Release Template
[Logo]
[Company Name]
[Headline]
[Date & Lead]
The date and the location should be included. Next, write a paragraph (2-4 lines) to answer the five W questions: “What, who, when? And why?”.
[Body]
You should write 2 to 4 paragraphs in your body that contain the essential information about your event.
[Quote]
Provide a quote from the organizer or the main speaker if you can.
[Add Visuals]
Include a photo or image that catches attention, such as the speaker, the organizer, or the venue.
[Boilerplate]
Create an ”About” paragraph for your company or organization.
[Contact Info]
[Full Name]
[Email Address]
[Phone Number]
[Website URL]
2 Press Release Event Examples
These examples will inspire you to make your event a press release.
1. Dan Chan – The Billionaire’sBillionaire’s Magician
This unusual and unique offer featured Dan Chan in BuzzFeed, CNBC, and Business Insider.
Dan made a compelling offer to event organizers all over the globe. The press release he released claims Dan would “perform anywhere in this world for $1”, which is undoubtedly a newsworthy announcement. It seems to have worked. He has been invited to speak at leading conferences all over the globe and for companies.
2. LearnEase – Speak To Inspire 5-Day Workshop.
This press release promotes a 5-day online workshop, ”Speak to Inspire” by LearnEase LLC. It features professional speaker Diahana Barton.
This release communicates the main benefits of attending the workshop well as shows the outcomes attendees can expect from her training.
Diahana asked clients to “imagine a room (virtual, in-person) full of your raving fan, your exact dream client, who is listening intently to your words, taking notes and then approaching you afterward…asking you, ”How can we work together?
This release addresses a common objection that speakers have to “sell” their ideas from the podium by saying, “Attendees are going to learn an inspiring method to enroll clients and share their expertise from within their zone of genius.”
Frequently Asked Question
How do you write a press release that is SEO-friendly?
This question is not easy to answer. The best way to create an SEO-friendly press release depends on your target audience’s content and needs. A few tips for writing a press release that is search engine friendly are to use keyword-rich titles and include keywords in the body. Also, ensure all text is correctly formatted.
When is a press release for an event to be issued?
Press releases announcing events in the future should be published at least one to two months before the event. It will allow busy journalists sufficient time to create and publish articles. There are no set rules. Release a press release when the event is near.
What examples of press releases are there?
Press releases are public relations documents sent to announce new products, books, stores, and the inauguration of recent presidents. You can also use it to promote newsworthy events such as terrorist attacks or natural disasters.
A press release is often used to generate publicity. These can be distributed via newspapers, magazines, email lists, and social media. They should be easy to read and include key facts about the event.
Forbes PR Firm can write a press release about your event.
Are you looking for help in promoting your event? You want to grab the attention of journalists and media who may cover your event.
First, determine what makes your event newsworthy and unique. To help promote your event and draw new attendees, the second step is to create a press release that grabs attention.
Check out our affordable press release writing & submission service today and place your order. Also, you can view press releases from our portfolio.