Start with the basics and you’ll be ready to start
Here are the seven components that make up “good” public relations, according to the author
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Good PR tells clients what they require to hear rather than what they want to hear.
Giving them the information they want won’t create the desired effect or even any effect more than an increase in dopamine. You’re doing your customers an injustice by lying to them or do what they ask to do. Remember, they were hired to serve a purpose.
Good PR is not only about the glitzy launch
Good PR is a great way to in sustaining and building a foundation of support for brands – slowly altering consumer behavior through regular, timely and honest communications with the “media” and “consumers.” It’s a long process. The launch is only the beginning.
Good PR honors customers of the client in a non-exclusive, inclusive manner
It’s known as “public relations”. The creation of a message and a campaign that are more than just selling is vital. Good public relations appreciate the input from “neutrals” and especially, “critics” – and adapts strategies accordingly. Balance is crucial and vital for success.
Effective PR can be proactive when it comes to idea generation, and responsive during the event of a crisis.
Proactivity (being prepared) in contrast to reacting (deciding on the spot) is a crucial duality in the field of public relations. However, being proactive can help you save your life hundreds of times. That means you must be in a position to be ready and aware and give your brain the time it requires to be creative.
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Good PR can build relationships already established with influential people
Relationships built on trust and trust that has been built over many years. The fact that we’ve evolved into the digital age doesn’t mean there’s not a necessity to build relationships and network. This is precisely the purpose of social media. Here are some ideas on how to become influential in the eyes of influential individuals.
Good PR doesn’t need to be associated with Larry Ellison or Kevin Rose or any other person who is in media
The last line that reads “Good PR almost always ‘gets ink’ because a good story has been well-told to the right people“ It’s a great way to hit the nail directly in the front. We’ve said this a number of times on Prezly and, perhaps most importantly since it’s worth repeating.