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Listen NEW! Read the article The Previous articleWe discussed how SaaS revenue growth and recurring revenue growth are not governed by the traditional marketing funnel. Instead, they operate in a complex bow-tie structure. Below is the Bow Tie model. The conventional sales and marketing funnel is shown on the left side of the bowtie. Instead… Continue reading The Bow-Tie Model: Purpose-Built For SaaS Companies (Article 2 Of 3)

A/B testing can be a powerful tool to increase the effectiveness of your email campaigns. Comparing multiple messages can help you understand your audience and create stronger campaigns in the future. Below is an infographic GetResponse This article outlines 10 best practices for marketers when performing A/B testing. It also examines 15 important elements of… Continue reading 10 Email A/B Testing Best-Practices [Infographic]

Listen NEW! Read the article It’s not technically considered a sin, I suppose. It wasn’t on the list of seven most deadly. However, the “look at my” approach to messaging is one of the biggest marketing mistakes. How many times has a shopper seen you? Social media Post with a selfie of yourself and a… Continue reading You

Listen NEW! Read the article Generative AI, which is the use of AI to create content such as text and images, is everywhere. It’s impossible to read online without coming across information about ChatGPT/GPT-4 and other large language models (LLMs). The potential for creative AI tools has captured the imagination of millions. But what does… Continue reading Three Ways Generative AI Will Change B2B Marketing

Over the past decade, the US podcast audience has tripled in size. According to Recent research from Edison Research. The report This was based upon data from a January 2023 survey of 1,500 adults 12 years and older in the US. A record 42% of Americans aged 12 or older have said they have listened… Continue reading The Podcast Audience: Demographic Trends For 2023

This blog post answers questions that cohort members asked during the chat of MEC200 LiveClasses and MEC300 LiveClasses. ChatGPT, CRO, and AI: It takes 40 days to build a MECLABS SuperFunnel Register at this link to sign up for the MECLABS LiveClass. Perhaps this question can be answered via email in the future? I’m curious… Continue reading Exploring Value Proposition and AI Technology: How to create unique ideas that you can execute with artificial intelligence | MarketingSherpa Blog

Listen NEW! Read the article It is so bad when salespeople not only keep emailing, but also get personalization wrong. Take a look at this screenshot from an email I received. It is obvious that someone attempted to personalize really well, but cited the wrong company. Gannett was my workplace, and Tegna was a spinoff.… Continue reading Good Or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience. An infographic (below) covers 10 Golden Rules of SEO recommended by the company’s followers. Some of the suggested strategies include “Write for humans first, search engines second”, and “Don’t report your competitors, outwork them.” Check out… Continue reading The 10 Golden Rules Of SEO [Infographic]

Many business leaders who have experienced a crisis would prefer to practice their communication plan more ahead of time, use more communication tools, and expand the scope of their communications plan. According to Recent research from Capterra. The report This was based upon data from a January 2023 survey of 243 directors at US companies.… Continue reading What Leaders Would Change About Their Crisis Communications Plans

Listen NEW! Read the article It is important to attract customers with a great product or service, but how do you retain them? Companies are not only competing on the basis of their products and services. They are now competing on customer experience and engagement. Approximately 80% of customers believe that the company’s experiences are… Continue reading Three Ways To Increase Customer Engagement